Every Thursday, right on time for your coffee break, we will give you a quick dose of “marketing caffeine” to uplevel your marketing and in turn uplevel the results you are seeing at your business.
Happy Holidays from my family to yours!
Here is a photo from last week -- nowadays with four kids it is not easy to get great pictures, but we got pretty darn close!
Issue #33 and a holiday greeting!
YOUR CUP OF THIS WEEK'S STRONGEST MARKETING TIP
98% Open rate?
Back in the day you could send an email and get 50, 60, 70, 80% or more open rates.
If you haven’t noticed, those days have been long gone.
The good news is there is a new kid on the block: social media chat bots.
There are many forms of chat bots at present, but the most used and recognized are those that occur on social media pages and on websites. While emails are often left unspotted, the fact that people are often present on their social media accounts, and find that kind of communication more personal, makes chat bots the best form of communication with anyone who might have an interest in your business.
Chat bots leverage mediums like SMS text, website chat windows and social messaging services across Facebook and Twitter to receive and respond to messages. One way to stay competitive in modern business is to automate as many of your processes as possible.
How exactly can chatbots be influential in your marketing strategy?
The use of chatbots can immensely alter traffic flow into your website. Chatbots provide relevant answers to various questions from customers in real time. That also means saving time and money - instead of calling you, your clients receive required information directly from your website or a Facebook page messenger, for example.
Smart Auto Discovery
Social media platforms, like Facebook, are gathering data from their users, and using smart algorithms to predict behavior and answer questions based on the gathered information. It is one of the practical applications of artificial intelligence - chat bots are starting to use systems that can learn on their own.
Automating initial interaction allows users to share their information much easier and on their own terms. That means that prospects won’t feel pressured to give you their information and can answer questions in a more spontaneous, honest way.
That gives you an advance when it comes to first approach, customizing your messaging and the offer. A much better approach than traditional emailing, you must agree.
WHAT SHOULD BE ON YOUR READING MENU OVER THE WEEKEND
David Kundtz: Being Present
Yes, it is that time of the year when I do some deeper reflections. I have been looking for a good book to help me each week and this one will be my go to for 2019.
We get soooo caught up in the day to day that we forget to stop and smell the roses, or as a mentor of mine would say, we forget to enjoy the ride.
If you want more peace in your life, this book is for you!
SHORT READ, JUST LIKE YOUR ESPRESSO CUP
31 Secret Santa Gift Ideas Your Coworkers Will Love
They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange ...
But that's not how the song -- or the Secret Santa exchange -- really goes ...
You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range.
We want to help, so we've compiled a list of awesome Secret Santa gift ideas that are bound to meet all different budgets and personality types. From hot sauce kits to leather mouse pads, this roundup should take some of the stress out of your shopping experience.
POWERFUL TOOL TO MAKE YOUR MARKETING A PIECE OF CAKEAfter The Deadline
After the Deadline is a language checker for the web and it is available on WordPress.com as well as in libraries, plugins, add-ons, and extensions for a variety of platforms.
QUOTE OF THE WEEK
Attitude is a little thing that makes a big difference.
– Winston Churchill
NO JOKE FUN FACT
Today we want to share one more value of our company: Clairvoyance is a skill.
Marketing is constantly shifting. Trends are coming and going. We strive to know the trend before it becomes a trend. Fads are spotted a mile away and instantly dismissed. We want to grab market share for our members and dominate the platform before they know what hit them.
READ THIS POST AS AN INFOGRAPHIC
Did you miss some of the previous issues of Marketing Caffeine? Read them here: